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The Power of First Impressions and Branding

You ever wonder how companies like Coca-cola, Safaricom, sportpesa are at the top of their game when it comes to customer awareness physically, mentally and emotionally. Branding is the answer to your question; these big companies recognize the importance of branded products and are fully utilizing it. With branded products they create emotional connections with their consumers.Everywhere, you see their branded products like T-shirts, magazine, cars, etc. This creates mental awareness within people such that when they are in need of something the company produces, the company’s product first comes to mind before competitor’s product.




People who have never used your product or service may still recommend it if they’ve encountered your brand enough times to develop a sense of familiarity.


· Your solid logo design and your branded materials are the face of your business. They are the visual representation of your business. People respond more to visual and physical products because they are tangible and they leave long-lasting impression.

Often times you only get a chance to impress and leave a long-lasting impression on potential customers, and the best way to do that is through your branded materials like;

· Business cards

· Packaging

· Envelopes

· Magazines

· Booklets

· Flyers and posters

· Signage

· Printed newsletters

· Brochures

· Letterheads




· Branded products can help you stand out from competitors and create an emotional connection with your audience. It cannot be denied that the way tickets or invitation looks often play a part in whether or not a person buys them. A unique and dramatic looking invitation will get the attention of those who receive them.


· Small and upcoming companies often ignore and under rate the benefit branded products can bring to them, so they go ahead and print cheap inferior looking business cards, brochures exhibition banners, e.t.c. Cards printed on quality paper makes a good impression, whereas self-printed cards can often look cheap and unprofessional and make people wonder about the quality of the product and services they will receive from the company. Quality printed flyers, brochures; e.t.c will help to attract customers.



· It has been proven that branded products as a form of marketing often do better than the likes of email, e.t.c. Consumers will act more on a printed post than on an email. Through branded products, potential customers can be targeted on their way to work or during a weekend trip to shops, through well-placed posters, banners, branded cars, e.t.c.




At Advance Litho Limited, our goal is to make sure that your business has the most effective visual identity and presence possible. Our graphic designers and printing specialist are here to make sure that your products stand out and leave long-lasting impression. From graphic design services to a variety of specialized print services, from corporate stationery, booklets, calendars, Business card, Diaries, magazines and receipts – we offer it all.

© Advance Litho Limited 2020. | Nairobi, Kenya | 0720 222 666 | 0735 222 666 | 020 23 23 320 | print@advancelitho.co.ke

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