Things To Consider When Choosing A Print Company In Nairobi, Kenya.
Updated: Aug 21, 2019
Printing continues to play an important role in a company’s branding and marketing efforts. Like any marketing collateral that has your business name on it, you want to ensure that it portrays a positive representation of your brand.
Here are tips to help you choose the right print company
1. Check the quality
It is essential to check the quality of work a print company has carried out for you, as the quality of the final print will impact your brand. To check the quality of work you could view their samples. You can view product samples on their website, but an even better option is to go in and physically observe samples. This way you can check paper stock, color consistency and print quality. You will want to make sure that these samples are of the quality you’re looking for
If a print company is investing in the latest and leading print technology this is also an indication that your product will be finished to a higher quality. Having modern and technically advanced digital printing presses provides unmatched clarity, precision and quality consistency, this guarantees a highly professional print output for your collateral.
The quality of printed material can reflect on the quality of your own products or services. You want it to have a lasting impression and for it to be of a high quality finish.
2. Ensure they deliver what you need
You want to make sure that the print company you choose has the capabilities to print the products that you require. Depending on the print company they could print a range of products from business cards, flyers and booklets to newsletters, stickers and magnets. Be sure that the print company delivers what you need, in a time frame that works for you and within your budget.
3. Consider the level of customer service
You want to choose a print company that is able to communicate effectively and listen to your requirements. Great communication will go a long way, as they will take the time to understand your needs and work with you to accomplish these.
Part of offering you a professional service would mean keeping you informed of any changes throughout your experience. This means communication should be easy, and the print staff you deal with should be helpful and friendly. They should be willing to go the extra mile to ensure that your print job is completed correctly and to a high standard.
4. Look into the reputation of the print company
Look for a print company that has been in business for a significant amount of time. They will be familiar with the industry and have more experience and expertise. A reputable print company will also do a final check over of the work before it goes to print, you don’t want 5000 flyers printed with a typo.
Reviews can also be a good way to determine the credibility and trustworthiness of a print company. Checking reviews on sites such as Facebook or Google is a good starting point as you will be able to see what other customers think of that company. You want to be able to trust that your print job will be completed to the standard and time frame you require.
5. Make sure they are reliable
It is important to ensure that your printing products will be delivered in a timely manner. This means you will need to work with a company that is reliable and efficient. Be mindful if you have any strict deadlines and work with a company that can accommodate your needs. You could also see if the company has any guarantees or promises to reinforce their reliability
The cost and specific type of your company’s printed materials can help you determine your expected ROI (Return on Investment). Before you hire any specific company, try to establish the specific factors that tend to go into the pricing of the printing project.
In case you are getting several bids from different printing companies, ensure that it’s an apples-to-apples comparison. Choose a printing service provider offering top quality services at an affordable price. Always be careful not to choose a company offering poor printing services just because their services are cheap.
7. A Good Website and Trustworthy Representatives
A good-looking website is always a plus when it comes to researching companies because it provides you with quite a bit of helpful information. Sites will usually have tabs that you can click on to find out more about the types of printing they frequently do. There will also be contact information and directions to their business. You can easily call or reach out online and communicate with representatives from the company. Going on the website and then to a physical site and actually seeing the company will allow you a more in-depth understanding of what working with this company would be like.